1/39

Urban Decay

Lash Freak

Strategy

Inspired by Lash Freak’s unique design and expressive messaging, guests journey on a venture of self-discovery that highlight the invigorating world of Urban Decay through immersive installations, engaging activations, and breathtaking artistry that celebrates individuality - because weird is freakin’ wonderful!

Role

Designed a photo composite of the Freak Forest filled with easter egg type photo-moments featuring the Sundew plant with balance contortion performers unveiled at every turn.

Tools

Photoshop, Dimension