Maybelline

New York Fashion Week House

Strategy

In 2019, Maybelline celebrated their tenth anniversary by creating the ultimate New York loft and transforming this raw venue space into the Maybelline House, where guests could find a respite from the intensity of fashion week.

Role

Recreated the Maybelline New York moment with a neon effect for the exclusive influencer subway photo prop, as well as the entrance of the venue, and backdrop of personalized videos which was then painted by a local graffiti artist.

Results

The house was packed all weekend long with over 1000 guests on just Saturday and Sunday. In the short weekend the house garnered 5M impressions and reached +711,000 viewers.