Kate, Editor in Chief
You might notice a theme here, as chilling waterside with a frosty ice cream and salty hair, don’t care, is where you will find Kate in summer. Of course, we want to make sure your dog also lives the sweet life so her picks combine three of a dog’s favorite things: splashing, dashing and lapping. From the puppy plunge pool that brings the cool on a hot July day to a fetch toy that’s made for the beach all topped off with a sweet summery treat, fun in the sun is the reason for the season!
Steph, Executive Editor
This summer, Steph is in a retro state of mind. After all, the best summers were the ones when we were kids and got two glorious months off from school. Most of her picks tap into some of the biggest pop culture trends of decades past and all offer pets a way to stay cool (literally or figuratively) all summer long.
Ciara, Senior Editor
Summer is Ciara’s favorite season—what’s not to love about warm, sunny weather? For her, summer is a time to let loose and find fun new ways to play. That vibe also extends to her furry fam: Zeno, a Rat Terrier mix, and cat Manny. They’re both senior pets who make the most of the season in their own unique ways (with a little help from some fun new toys and apparel).
Camp Chewy: Editors' Picks
Developed the look & feel with a mood board and prepared a photo brief. Designed the layout of the hero & inline images. Partnered with studio to oversee, guide, and approve the photoshoot.
Editors' Picks exceeded benchmarks for engagement. While the average time on a BeChewy Blog page is 2 minutes, viewers spent 4:40 minutes on this page —
almost 2.5x longer!
Best Of Series: Dog Mom Gifts
Designed a hero image for blog and paid posts on Instagram, Facebook, & Twitter.
The Mother’s Day gifts roundup performed the best, exceeding benchmarks for both traffic and engagement. Typically viewers spend 2 minutes on a BeChewy Blog page, but viewers spent an average of 8 minutes on this post — that's 4x longer!
Best Of Series: Black Friday Deals
Designed and comped 2 hero images
(cat & dog)
These Black Friday blog posts also exceeded benchmarks for engagement. While the usual time on a BeChewy page is 2 minutes, viewers spent on average 3:18 minutes on the Cat Deals page and 3 minutes on the Dog Deals page.