Lincoln
Summer House
Strategy
Our experiential strategy showcased Lincoln as a luxury lifestyle brand committed to effortless ownership. By retro-fitting a shipping container with luxury finishes and experiential activations, we brought the effortless campaign message to life. All furniture and decor within the Summerhouse were inspired by the thoughtful and empathetic design of the Lincoln Navigator. Gradient brought in a partnership with the Meditation app, Headspace to create a meditation garden as an experiential touchpoint that gave visitors a moment of calmness from the busy Seaport.
Role
Sole graphic designer of all typographic and print production needs including branded assets, large scale graphics, menus, and signage.
Results
Approaching 2019 with previous learnings, the revitalized footprint saw a 75.9% increase in test drives from 2018 - a core metric for success. In all, over 20,000 individuals joined for a moment of zen at the 2019 Lincoln Summer House. On a digital front, the Lincoln Summer House and #LincolnxSeaport garnered 4.5M impressions and 284 social shares during the 30 day period.
Photos and videos of events were not shot or edited by Arianna.
Lincoln
Under the Stars
Strategy
Thirty local influencers enjoyed a luxury glamping experience atop Pier 17 with sweeping views of lower Manhattan, East River and the Brooklyn Bridge. Premium tenting was provided with memory foam mattresses and custom gift sets. Lounge sets, social games and a welcome cocktail while a soundscape artist played live, throughout the night, were provided to aid in the tranquil mindset Under the Stars set out to achieve. Subtle branded elements were added alongside a Lincoln Aviator. The event produced incredible memories and photographs with Lincoln's revitalizing brand front and center.
Role
Conceptualized and brainstormed ideas to elicit a relaxing ambiance and treat guests to an elevated s’mores experience.
