Pumpkin Spice Latte
Fashion Forward Wardrobe
Fall Fashion Social Posts
Developed the strategy, look, & feel with a mood board for social posts. After preparing a photo brief I oversaw, guided, & approved the photoshoot.
Pumpkin Spice Latte Results
On Instagram, the post received a 3.00% engagement rate, ~800 engagements, 26.6K impressions, (the second top performing post of the week) and saw the fourth-highest video view-thru rate in the month as well (24.14% VTR)
Best Of Series: Dog Mom Gifts
Designed a hero image for blog and paid posts on Instagram, Facebook, & Twitter.
The Mother’s Day gifts roundup performed the best, exceeding benchmarks for both traffic and engagement. Typically viewers spend 2 minutes on a BeChewy Blog page, but viewers spent an average of 8 minutes on this post — that's 4x longer!
Developed concept strategy. Prepared a photo brief. Oversaw, guided, & approved the photoshoot. Designed the hero and tiles for Holiday Like2buy Shop page.