Chewy
Fall Direct Mailer
Strategy
Help bring these customers back to Chewy & drive conversion (within 60 days) through showcasing products that relate to key pet parents needs during this time of year.
Role
Developed the look & feel with a mood board and prepared a photo brief. Partnered with studio to oversee, guide, and approve the photoshoot.
Designed the layout of each Panel.
Results
This campaign drove a lift of +2% ordering customers over the 60-day period versus a similar no-mail control group.
December Direct Mailer
November Direct Mailer
Chewy
Holiday Direct Mailers
Strategy
Help bring these customers back to Chewy & drive conversion (within 60 days) through showcasing products that relate to key pet parents needs during November & December.
Role
Developed the look & feel with a mood board and prepared a photo brief. Partnered with studio to oversee, guide, and approve the photoshoot.
Designed the layout of each Panel.
Results
The November and December campaigns drove lift of about +2.5% new customer acquisitions via Direct Mail in Period 10 vs the beginning-of-period forecast.