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Photos and videos of events were not shot or edited by Arianna.
Maybelline
New York Fashion Week House
Strategy
Maybelline celebrated their tenth anniversary by creating the ultimate New York loft and transforming this raw venue space into the Maybelline House, where guests could find a respite from the intensity of fashion week.
Role
Recreated the Maybelline New York logo sign with a neon effect for the exclusive influencer subway photo prop, as well as the entrance and backdrop of personalized videos; which was then painted by a local graffiti artist.
Results
The house was packed all weekend long with over 1000 guests on just Saturday and Sunday. In the short weekend the house garnered 5M impressions and reached +711,000 viewers.
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