Living Proof
Salon Centric Point of Sale Display
Strategy
Engineered for high-margin impulse conversion at cash wrap, this POS display uses architectural arch backers to create instant visual depth between lifestyle storytelling and scent ingredients, balancing 'Living' vs 'Proof'. A sun-drenched seasonal palette and prominent scent callouts deliver a rapid 2-second read, sparking immediate add-on sales for the limited-edition fragrance.
Role
Designed the display structure with engineers, specified materials and Pantone, built production mechanicals, and managed the file through pre-press and vendor handoff.
Results
Sunkissed Pear retail launch outperformed the prior Ulta LTE by 27%, drove 120% more sales than the comparable Sephora launch, and boosted the core SKU run rate by 5%.
Collaborators
Worked directly with the CMO, Creative Director, Trade Marketing Manager, Copy, Engineers, Production, and print vendors — owning the design from brief through vendor handoff.
