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2020.02.22_UrbenyDecay_FreakForest_Mocku

Urban Decay

Lash Freak

Strategy

Inspired by Lash Freak’s unique design and expressive messaging, guests journey on a venture of self-discovery that highlight the invigorating world of Urban Decay through immersive installations, engaging activations, and breathtaking artistry that celebrates individuality - because weird is freakin’ wonderful!

Role

Designed a photo composite of the Freak Forest filled with easter egg type photo-moments featuring the Sundew plant with balance contortion performers unveiled at every turn.

Tools

Photoshop, Dimension

Lincoln

Clinique

Grand Seiko

TMall

Beam Suntory

Coffeeface

Maybelline

Chewy

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