Pumpkin Spice Latte
Fashion Forward Wardrobe
Fall Fashion Social Posts
Developed the strategy, look, & feel with a mood board. Prepared a photo brief. Oversaw, guided, & approved the photoshoot.
Pumpkin Spice Latte Results
On Instagram, the post received a 3.00% engagement rate, ~800 engagements, 26.6K impressions, (the second top performing post of the week) and saw the fourth-highest video view-thru rate in the month as well (24.14% VTR)
Developed concept strategy. Prepared a photo brief. Oversaw, guided, & approved the photoshoot. Designed the hero and tiles for Holiday Like2buy Shop page.