Pumpkin Spice Latte

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Fashion Forward Wardrobe

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Chewy

Fall Fashion Social Posts

Role

Developed the strategy, look, & feel with a mood board for social posts. After preparing a photo brief I oversaw, guided, & approved the photoshoot.

Pumpkin Spice Latte Results

On Instagram, the post received a 3.00% engagement rate, ~800 engagements, 26.6K impressions, (the second top performing post of the week) and saw the fourth-highest video view-thru rate in the month as well (24.14% VTR)

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Chewy

Holiday Shop

Role

Developed concept strategy. Prepared a photo brief. Oversaw, guided, & approved the photoshoot. Designed the hero and tiles for Holiday Like2buy Shop page.